Wednesday January 6th, 2010
Bowlerhat
Estonian model Olga Serova turns up the heat by playing the ultimate seductress showing off the most-wanted La Perla Black Label gear in the Italian brand’s Ad Campaign for 2009. The collection features a sizzling load of pieces, which plays along to the luxurious and fashionable lingerie label’s values and principles – original, authentic, edgy and always pushing the boundaries. For 2009, the look of the season carries different moods and vibes that are both surprising and intriguing: red light, night club, bowlerhat, lipstick, cabaret and money money. With no doubt, the decision to take home the entire collection is the ultimate desired solution of all!
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Tags: Ad Campaigns, Estonian Model, La Perla Black Label, Olga Serova, Underwear
Posted by Yulya X under 
F/W09, Lingerie, S/S09, Shopping, Womenswear 
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Saturday December 5th, 2009
Lara Stone and Anne Vyalitsyna show off Sonia Rykiel lingerie collection pour H&M
After seeing Sonia Rykiel’s line for H&M in person, I am feeling a little bit confused right now. Perhaps it is because as I stepped out the door at home, extremely excited to see the fresh new arrivals, my loving mum reminded me once again that a pair of panties of that quality could be made at $USD 1.00. Arrrrgh… Thanks, Mum!
Well… If I neglect mum’s advice, I think the prices of Sonia Rykiel’s line for H&M are reasonable, because afterall it is evidently cheaper than the real line. Nonetheless, it’s still not to my wallet’s taste, especially the headband and the oversized brooch with the playful Rykiel big bow at respectfully $USD 34.95 and $USD 24.95. As expected, the store was flooded with people today. They all snapped a monstrous chunk of sexy bras and panties intimately in their arm. The favourite amongst the crowd was understandably the design with the colourful Rykiel signature stripes. With the armful of goodies, the girls found themselves stuck in a hideous queue outside the changeroom. Only a few dared to spend and went home with a tiny little Sonia Rykiel pour H&M bag. Well… It seems like no one was willing to go completely nuts for it.
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Tags: Anne Vyalitsyna, Brazilian Models, Camille Bidault Waddington, Caroline Trentini, Dutch models, H&M, Lara Stone, Photography by Sølve Sundsbø, Russian Model, Sonia Rykiel, Underwear
Posted by Yulya X under
F/W09, Lingerie, Lookbook, Ready-to-wear, Shopping, Womenswear
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Friday November 20th, 2009
Sonia Rykiel pour H&M Christmas 2009
Mark the Date! Sonia Rykiel for H&M’s lingerie collection is coming to stores worldwide on 5th December 2009. Ready or not, you know, it’s going to strike in style! So far from the pictures released, the collection seems to be playful and chic in the French label’s notorious ways! Although to me the girls in the campaign – Lara Stone, Anne Vyalitsyna and Caroline Trentini – looked out of place and not in sync with each other, I just love the way each girl looks so comfortable and at ease in it. That’s the way underwear should be, no? Body conscious, smart and sexy; Sonia Rykiel has it!
Tags: Anne Vyalitsyna, Brazilian Models, Camille Bidault Waddington, Caroline Trentini, Dutch models, H&M, Lara Stone, Photography by Sølve Sundsbø, Russian Model, Sonia Rykiel, Underwear
Posted by Yulya X under
F/W09, Lingerie, London, Womenswear
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Sunday November 30th, 2008
Tags: La Perla, La Perla Black Label, La Perla Glamour, La Perla Studio, Lucia Dvorská, Malizia by La Perla, Occhi Verdi by La Perla, Slovakian Models, Underwear
Posted by Yulya X under
Dear..., Lingerie, Womenswear
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Monday August 11th, 2008
Karen Elson advertising for Sonia Rykiel's Fall/Winter 2008 Underwear collection
Sonia Rykiel’s Fall/Winter Underwear collection is out already and who else can transmit that fiery passion that underwear seems to bring out other than the flaming red-headed British model Karen Elson? Now, if only I could find where they are sold…
Tags: English Models, Karen Elson, Sonia Rykiel, Underwear
Posted by Yulya X under
F/W08, Lingerie, Paris
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