The X File of Yulya X's Fashion World

The Devilish Prada Fall Ad Campaign featuring Julia and Ymre

This incident occurred at around 5 pm, when the sun was beginning to go down and the dark forces are nigh.

After a long day of wandering in the dangerous forest, where luxury stores stand tall and erect in the middle of somewhere, I was sweaty and tired, so I took refuge from the dirty exhausted air of the busy streets and entered the house of Prada’s massive flagship store to chill out a little.

At first, everything was harmless, as I browsed through the fresh elegant store filled with a pleasant fragrance in the air; but then, things got out of control, when a “nice” sales assistant started being sweet with me.

She analysed my look and style, read my mind inside out and presented glitter ‘n’ glam before my very eyes.

That day, I was wearing an oversized black T-Shirt with dark blue jeans. Naturally, the cunning foxy lady tempted me with this season’s most sought-after T-Shirts: two of them were delicately embelished with fall/winter’s runway looks (I don’t really remember precisely, but I think one had a model wearing those sexy thigh high boots and a stunning red outfit and another one with a model wearing a jewel-encrusted outfit), an oversized T-Shirt with heavy metal rock ‘n’ roll studs as well as a whole tray of basic Tees.

It was with overflowing patience that Ms. Evil slowly and gently talked me through their great collection of T-Shirts; after which, I was invited cordially into their beautifully lit change room. Surrounded by lush green walls in the roomy change room, the forces of calamity and evil were nigh [1]. Nonetheless, I stayed strong and tried on the outfits in lightning speed in order to deflect all temptations.

However, despite my strong will and effort against the negative dark force, it was exactly the moment when I tried on the grey T-Shirt with the heavy metal studs that victory for the devil was proclaimed.

As I glanced at my own mirrored image on the refined mirrored surfaces, I saw horns growing on my head and knew exactly that the devil has tainted my heart black with ever more unrequited love for you-know-who. At that precise moment, I transformed fully into a demon worshipper, a demon lover and I didn’t care about anything else in the world, because I was dressed in Prada at Prada!

After several minutes, I came back to myself, checked the price tag, but failed to find a number with a dollar sign on the tag.

As I made my way bedazzled out of the change room, I made small chat with Ms. Sweetly-Evil once again, dropping the price question as naturally as I could. When she uttered a four digit number ($ 2950 HKD), my eyes widened as the fire inside burnt more intensely and I woke up: “How on bloody hell could that be?”

Then, I talked some non-sense about logic and intelligence and sneaked out made my way out as silently and as unnoticeably as I could.

Oh, Miuccia, you sure do know how to train those little ones.

Endnote:
[1] “In the Middle Ages, green was considered the color of calamity and evil, and was associated with the Devil itself. It symbolized superstition to the point where one avoided dressing in green.” [*]
[2] Apologies, but I cannot find a pic of thsoe T-Shirts at all. I guess it’s just not a thing that people usually seek to buy at Prada. Shoes, handbags and accessories are still the number one seller.