Saturday December 5th, 2009

Lara Stone and Anne Vyalitsyna show off Sonia Rykiel lingerie collection pour H&M
After seeing Sonia Rykiel’s line for H&M in person, I am feeling a little bit confused right now. Perhaps it is because as I stepped out the door at home, extremely excited to see the fresh new arrivals, my loving mum reminded me once again that a pair of panties of that quality could be made at $USD 1.00. Arrrrgh… Thanks, Mum!
Well… If I neglect mum’s advice, I think the prices of Sonia Rykiel’s line for H&M are reasonable, because afterall it is evidently cheaper than the real line. Nonetheless, it’s still not to my wallet’s taste, especially the headband and the oversized brooch with the playful Rykiel big bow at respectfully $USD 34.95 and $USD 24.95. As expected, the store was flooded with people today. They all snapped a monstrous chunk of sexy bras and panties intimately in their arm. The favourite amongst the crowd was understandably the design with the colourful Rykiel signature stripes. With the armful of goodies, the girls found themselves stuck in a hideous queue outside the changeroom. Only a few dared to spend and went home with a tiny little Sonia Rykiel pour H&M bag. Well… It seems like no one was willing to go completely nuts for it.
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Tags: Anne Vyalitsyna, Brazilian Models, Camille Bidault Waddington, Caroline Trentini, Dutch models, H&M, Lara Stone, Photography by Sølve Sundsbø, Russian Model, Sonia Rykiel, Underwear
Posted by Yulya X under
F/W09, Lingerie, Lookbook, Ready-to-wear, Shopping, Womenswear
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Friday November 20th, 2009

Sonia Rykiel pour H&M Christmas 2009
Mark the Date! Sonia Rykiel for H&M’s lingerie collection is coming to stores worldwide on 5th December 2009. Ready or not, you know, it’s going to strike in style! So far from the pictures released, the collection seems to be playful and chic in the French label’s notorious ways! Although to me the girls in the campaign – Lara Stone, Anne Vyalitsyna and Caroline Trentini – looked out of place and not in sync with each other, I just love the way each girl looks so comfortable and at ease in it. That’s the way underwear should be, no? Body conscious, smart and sexy; Sonia Rykiel has it!
Tags: Anne Vyalitsyna, Brazilian Models, Camille Bidault Waddington, Caroline Trentini, Dutch models, H&M, Lara Stone, Photography by Sølve Sundsbø, Russian Model, Sonia Rykiel, Underwear
Posted by Yulya X under
F/W09, Lingerie, London, Womenswear
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