Archive for the Joop Tag

Monday August 10th, 2009

Joop! Fall/Winter 2008/09 Ad Campaign

Canadian model Shalom Harlow in Joop!

Canadian model Shalom Harlow in Joop!

Canadian models Shalom Harlow and Owen Steuart are the powerful faces for Joop!’s Fall/Winter 2008/09 ad campaign. This is a little strange for me, because with Shalom as the face, it just feels like a Tiffany & Co. ad. I am not saying that Tiffany & Co. owns Shalom, but only because she is such a notorious model for Tiffany & Co., who possesses a seemingly boundless budget and places their ads more internationally than Joop!.

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Posted by Posted by Yulya X under Filed under F/W08, Menswear, Ready-to-wear, Womenswear Comments Comments Go Here »

Monday July 20th, 2009

I’m ready to Joop!

Joop lookbook

Joop lookbook

Before I came to Germany, I have never ever taken notice of Joop! – the German label, which focuses on modern timelesss classics; but now that I have three whole catalogs/lookbooks in my hand, I am totally in love with the label. I cannot see anyone else on the market who can do monogram or conspicuously put a logo on something without irritating me and Joop! can, because Joop! does it so subduedly. I am hoping to get some jewellery from Joop! of course!

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Friday July 10th, 2009

Joop! Fall/Winter 2009/10 Collection Berlin

Lily Donaldson is the Face of Joop!

Lily Donaldson is the Face of Joop!

I know Lily’s fans are just going to hate me, but I have to say it: I hate it! I hate it! I just hate it! This season’s faces (Lily Donaldson and Sean O’pry) with all their respective mega status and perfect looks just turn me off. There is nothing I hate more than looking at over-the-top beautiful people. Thank god, they only have 4 images in the lookbook – all of the rest are glorious runway images. Juhu!

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Posted by Posted by Yulya X under Filed under Berlin, Eyewear, F/W09, Lookbook, Menswear, Ready-to-wear, Runway looks, Womenswear Comments Comments Go Here »

Sunday June 28th, 2009

Danish for Joop Jewellery

Freja Beha Erichsen for Joop Spring Summer 2009 Accessories

Freja Beha Erichsen for Joop Spring Summer 2009 Accessories

It was strange for me to see a Danish chick and a Danish boy together doing a jewellery campaign for a German brand. What I mean is that normally German brands are very loyal, i.e. Toni Garrn for Boss and Luca Gadjus for Escada; but I guess since the Danish language is part of the Germanic family, Freja and Eddie both count as “German” in this case.

The campaign is shot by Craig McDean and I love the simplicity and the sleekness of it all.

Although there are only three images of these yummy Danish models in the accessories lookbook (all the others are close up of products), I am sold! Freja and Eddie’s mesmerising gazes just pierce right thru me and I want them and the glistening jewellery!

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Posted by Posted by Yulya X under Filed under Berlin, Lookbook, S/S08 Comments Comments Go Here »