The X File of Yulya X's Fashion World

Lara Stone and Anne Vyalitsyna show off Sonia Rykiel lingerie collection pour H&M

After seeing Sonia Rykiel’s line for H&M in person, I am feeling a little bit confused right now. Perhaps it is because as I stepped out the door at home, extremely excited to see the fresh new arrivals, my loving mum reminded me once again that a pair of panties of that quality could be made at $USD 1.00. Arrrrgh… Thanks, Mum!

Well… If I neglect mum’s advice, I think the prices of Sonia Rykiel’s line for H&M are reasonable, because afterall it is evidently cheaper than the real line. Nonetheless, it’s still not to my wallet’s taste, especially the headband and the oversized brooch with the playful Rykiel big bow at respectfully $USD 34.95 and $USD 24.95. As expected, the store was flooded with people today. They all snapped a monstrous chunk of sexy bras and panties intimately in their arm. The favourite amongst the crowd was understandably the design with the colourful Rykiel signature stripes. With the armful of goodies, the girls found themselves stuck in a hideous queue outside the changeroom. Only a few dared to spend and went home with a tiny little Sonia Rykiel pour H&M bag. Well… It seems like no one was willing to go completely nuts for it.

My favorite piece is the silk slip ($USD 49.95) that Russian model Anne Vyalitsyna wears in the ad campaign, which is photographed by the sensational Sølve Sundsbø and styled by Camille Bidault Waddington. I especially like the one in black. Surely, I will grab it when my mum’s not looking next time I visit H&M.

Tags: Anne Vyalitsyna, Brazilian Models, Camille Bidault Waddington, Caroline Trentini, Dutch models, H&M, Lara Stone, Photography by Sølve Sundsbø, Russian Model, Sonia Rykiel, Underwear

This entry was posted on 12/05/2009 at 11:04 AM and is filed under F/W09, Lingerie, Lookbook, Ready-to-wear, Shopping, Womenswear. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed. Short link.