Rianne Ten Haken, Ginta Lapina and Hanne Gaby Odiele in Proenza Schouler
Spring/Summer 2010 is here and you can certainly see it and sense it here at Lazaro Hernandez and Jack McCollough’s show for Proenza Schouler. This season, the collection took its cue from the designer duo’s last cruise collection presented just two months ago. The same youthful surf culture runs manifestly and intricately through. What has evolved from that refined collection of eccentric waves and zigzags is a fierce unstoppable rock n’ roll edge that shows off each of the girl’s unique personalityand brings us an unforeseen explosive surprise.
Daiane Conterato, Magdalena Frackowiak and Sara Blomqvist in Proenza Schouler
Numerous pieces are naturally made to rock this world. Body consciousness is a concept that modernises the collection – giving it not only an essentially youthful and urban element, but also an haute quality, which places the American label fittingly at the top of the luxury market.
The collection extensively combines the elaborate use of colours, prints, textile and texture to create this fresh new and distinctive take on “futurism”. In plain words, this translates as shiny bold exotic animal prints in splashy colour combinations direct from the deep of the big blue. Evidently, this fuses the best nature offers the fashion world – whether from the animal kingdom on land or in the unruly ocean.
Sasha Pivovarova, Monika Jagaciak and Irina Kulikova in Proenza Schouler
Although the designer himself says: “It [the show] makes you realise the joy of colour”; we believe the show was all in all a bomb! This non-chalant collection truly makes you realise the joy of fashion.
For miqrogroove followers, we are also thrilled to see the extraordinary Estonian model, who usually solely rocks the scene mad in Milano, also turning New York City in flames together with the bold Serbian model-partner-in-crime Nataša Vojnović. What a show?
Tags: Brazilian Models, Daiane Conterato, Dutch models, Ginta Lapina, Hanne Gaby Odiele, Irina Kulikova, Jack McCollough, Latvian models, Lazaro Hernandez, Magdalena Frackowiak, Monika Jagaciak, Polish model, Proenza Schouler, Rianne Ten Haken, Russian Model, Sara Blomqvist, Sasha Pivovarova