Sunday June 28th, 2009

Danish for Joop Jewellery

Freja Beha Erichsen for Joop Spring Summer 2009 Accessories

Freja Beha Erichsen for Joop Spring Summer 2009 Accessories

It was strange for me to see a Danish chick and a Danish boy together doing a jewellery campaign for a German brand. What I mean is that normally German brands are very loyal, i.e. Toni Garrn for Boss and Luca Gadjus for Escada; but I guess since the Danish language is part of the Germanic family, Freja and Eddie both count as “German” in this case.

The campaign is shot by Craig McDean and I love the simplicity and the sleekness of it all.

Although there are only three images of these yummy Danish models in the accessories lookbook (all the others are close up of products), I am sold! Freja and Eddie’s mesmerising gazes just pierce right thru me and I want them and the glistening jewellery!

Below are images from the clothing line as well.

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